Trust. In your hands. (Or, in this case, one really big hand.)
When you?re an iconic tool brand that?s been around for over 80 years, you don?t have to say much. But you still need to remind people exactly what you stand for. Y&R Chicago set out to help Craftsman further stake their claim as America?s most trusted tool brand. Leaving passersby with just one thing to remember: That with Craftsman in your toolbox, on any job, you can always Trust. In your hands.
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This entry was published on June 18, 2012 at 3:45 pm and is filed under Uncategorized
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