There are all types of santas out there. Ultra organized “savvy santas.” Last minute “procrastisantas.” Even won’t-stop-until-the-last-deal-is-mine “power santas.” So this year, Sears and Y&R Chicago are encouraging everyone to Be the Santa You Want to Be. We’re telling the stories of five santa “archetypes” across broadcast, online, and social media. And in this series of on-line videos, Santa himself pays a visit to each of our santas to see how they’re getting ready for Christmas. Created to reach a younger, online audience for Sears, these videos were a collaboration between Y&R Chicago, Director Geordie Stevens and The Onion.