Which Santa are You?

There are all types of santas out there. Ultra organized “savvy santas.” Last minute “procrastisantas.” Even won’t-stop-until-the-last-deal-is-mine “power santas.” So this year, Sears and Y&R Chicago are encouraging everyone to Be the Santa You Want to Be. We’re telling the stories of five santa “archetypes” across broadcast, online, and social media. And in this series of on-line videos, Santa himself pays a visit to each of our santas to see how they’re getting ready for Christmas. Created to reach a younger, online audience for Sears, these videos were a collaboration between Y&R Chicago, Director Geordie Stevens and The Onion.


 

 

 

Permalink | Leave a comment  »

Source: http://yrchicago.posterous.com/which-santa-are-you

marketing online system marketing online education marketing online degree marketing online jobs marketing online store

Advertisements
This entry was published on June 27, 2012 at 4:24 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: