ICHV In the News
The contrast between the sunny images and dark copy bring Y&R’s campaign to life, an effort to catch the audience unprepared. It works. The “unfunny” depiction of kids in Kevlar, however, might be taken as an assault on the grief experienced by those who’ve lost a child or loved one on Chicago’s violent streets, resulting in public outcry.
-Jeff Louis at the Chicago Examiner
To read more examples of buzz surrounding these ads, check out:
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This entry was published on August 12, 2012 at 5:45 pm and is filed under Uncategorized
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